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Digital Dynamos

(October 2014) posted on Tue Oct 28, 2014

Trends in dynamic digital signage – and why this growing sector matters to your print shop.

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By Beth Osborne

Signage is everywhere. It’s woven into almost every part of our lives – telling us where to go, what’s on sale, and how long we have to wait. In some ways, we almost don’t even see it, even though it’s right in front of our faces.

Faced with a cluttered consumer space, brands have had to adapt how they grab and hold our attention span as our recall has diminished and our attention span decreased. Brands must now seek new mediums outside of print to message effectively.
Signage has been a part of the consumer experience for hundreds of years and its evolution continues. Brands use signage to communicate – a means to deliver a message and illicit a response. Your objective as a provider in the signage industry is to assist these brands to effectively communicate that message. To do this in the 21st century, innovation is necessary.

Over the past two decades, technology has redefined the consumer experience, and dynamic digital signage was not least among these innovations. The current, widespread use of dynamic signage products demonstrates their burgeoning importance to brands. In fact, dynamic signage has become a likely extension to many traditional sign shops. Whether you are starting to consider diversification, are in the planning stages, or are a current provider, there’s much to talk about the world of dynamic signage.

What is Dynamic Signage?
Dynamic digital signage had its first inception in the 1970s in electronics stores then in video stores in the 80s. By the early 2000s, quick-serve, fast-casual, and food service operations were beginning to invest in systems and buy in to its value. Menu boards were an expected and needed application for the dining industry because of the need to change a menu from breakfast to lunch or to swap out menu items and pricing completely. Doing this for years through traditional signage had become burdensome, costly, and aesthetically unappealing.