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Direct-to-Garment Inkjet to Grow

(April 2008) posted on Tue Apr 15, 2008

Installations will more than triple by 2010, according to I. T. Strategies.

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The worldwide installed base of direct-to-garment inkjet printers will grow to nearly 51,000 in 2010, from its current 12,000, according to I.T. Strategies, the Hanover, MA-based consulting firm. More than 90% of that installed base will be low-end inkjet printers, those in the less-than-$50,000 price range, and will use aqueous-based pigmented inks that allow for direct printing onto cotton garments (inks are heat-set to fix the image).

The types of companies that will purchase these direct-to-garment printers fall into three categories, says I.T.:

* Screen printers and embroiderers that are already in the direct-to-garment business using screen printing or embroidery;

* Companies that are printing T-shirt transfers with thermal transfer or color laser printers; and

* New direct-to-garment companies such as Internet retailers (CafePress, Zazzle, etc.) and photographers, which have not previously participated in the garment-decoration market.

The retail value of the garments produced by direct-to-garment inkjet printers will increase from an estimated $3 billion in 2007 to more than $12 billion by 2010, I.T. reports.