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Discovering the ‘Next Generation of Print’

(August 2010) posted on Tue Jul 27, 2010

Explore the full spectrum of the graphic arts at Graph Expo 2010

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By Paula L. Yoho

Graph Expo is known in the print community as the place to be when it comes to press, pre-press, and post-press technologies and imaging products, and this year’s event will be no different. Running October 3-6 at McCormick Place in Chicago, the 2010 expo is slated to feature 500-plus exhibitors in more than 300,000 square feet of space, and the show’s organizers, Graphic Art Show Company (GASC), are expecting attendees from throughout the Americas and the Caribbean.

On the heels of its successful sister show last year, Print 09—which drew 28,678 participants—Graph Expo 2010 ( will offer the latest graphic communication technologies in live equipment demonstrations across the show floor and education on the most in-demand products and profit-making opportunities. The show’s theme, “The Next Generation of Print,” reflects a focus on emerging trends in the industry.

“Just as the next generation of print is about going beyond ink/toner on papers to offer personalized business solutions to customers’ problems, Graph Expo 2010 is far more than a standard commercial printing trade show,” says GASC president Ralph Nappi.

“Graph Expo providers a valuable forum in which attendees can evaluate the full spectrum of printing-related technologies, discuss their needs in consultations with a range of manufacturers and suppliers in a neutral environment, glean new profit-making ideas and network with like-minded professionals,” continues Nappi. “The equipment, education and ideas at Graph Expo 2010 reflect the diversity of the graphic-communications industry, allowing for a completely personalized and valuable experience for each attendee.”

The wide-format connection
Watching a machine run and participating in one of many hands-on demonstrations available on the show floor gives attendees exposure they just can’t gain in a conference room or by looking at a brochure—and the opportunities to do so are abundant. Graph Expo 2010 offers the largest display of “live,” running equipment in the America’s this year, reports the show’s marketing materials.

And there will be plenty of opportunities for wide-format professionals to kick the proverbial tires on equipment specific to their industry niche.