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Discovering the ‘Next Generation of Print’

(August 2010) posted on Tue Jul 27, 2010

Explore the full spectrum of the graphic arts at Graph Expo 2010

click an image below to view slideshow

By Paula L. Yoho

“Wide Format is going to be prevalent in the press finishing area, but there’s also going to be wide format all across the show floor,” says Debbie Vieder, director of communications and marketing for GASC. “We used to have a specific wide-format pavilion—it was a great incubator that was really successful beyond our original vision. Because it’s such a booming product, it spilled out, and now we have so many exhibitors that have a variety of products they wanted to display in the wide-format pavilion and also in their booth, that we thought this year it would be most productive to have it be represented all across the show.”

Many of the wide-format sector’s heavy-hitters are listed among the exhibitors, and Vieder expects more companies will join their ranks before the ribbon is cut on opening day of the show. For a complete and current exhibitor list, visit the Graph Expo website.

Focus on education and trends
The Graph Expo experience doesn’t end in the exhibit hall, however. GASC has partnered with the Graphic Communication Institute of California Polytechnic State University ( to produce the accompanying conference program, featuring nearly 50 seminars spanning 20 subject areas. The in-depth, executive-level sessions and hands-on workshops address the needs of 11 distinct sectors within the print marketplace, including print providers working in wide format.

“This year’s program is second to none,” says Vieder. “Of the 50 plus sessions that are being offered, 23 of them are directly relevant to the wide-format group, so there’s a tremendous section of education they can look forward to.”

Graph Expo participants can also get a jump start on the week’s events during “Executive Outlook,” a day-long technology briefing and conference held annually on the day prior to the show’s opening. With a theme of “The Challenge of Change in the New Era of Print,” this year’s symposium, sponsored by Xerox, provides economic and marketing information, technological reports, and print trends and forecasts designed to help visitors gain the greatest benefit from their attendance at the show, as well as practical information on how to utilize technology to gain a competitive advantage in today’s recovering economy.