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Discovering the ‘Next Generation of Print’

(August 2010) posted on Tue Jul 27, 2010

Explore the full spectrum of the graphic arts at Graph Expo 2010


By Paula L. Yoho

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A recognized highlight of the Executive Outlook Conference—the “Must See ’Ems” technology and product recognition program—returns in 2010 to focus the print industry’s attention on the most compelling and survival-critical technologies, services and products exhibited at Graph Expo. Conducted independently for GASC by the PrintCom Consulting Group, a panel of industry experts review hundreds of applications for the “Must See ’Ems” program to identify and select the products that show-goers simply “must see.”

“Positively Print,” a new print advocacy program designed to promote the power of print in the media mix, debuts at this year’s Executive Outlook Conference. The program recognizes companies involved in the print production process that market, through their company-branded promotional activities, the value and effectiveness of printed products to marketing executives, print buyers, businesses and the general public.

“Although sometimes overlooked in the flurry of e-marketing, print has always been—and continues to be—a vital component of today’s integrated marketing campaigns. These ‘Best of the Best’ examples of print promotional campaigns recognized by the ‘Positively Print’ program will feature the various types, unique attributes and effectiveness of this essential media,” says Nappi.

Through this program, Graph Expo organizers aim to strengthen the entire print industry by encouraging print providers to devote part of their ongoing marketing campaigns to a generic advocacy of print as a communications media.

Simultaneous events
For the first time, Graph Expo will be co-located with a selection of other industry events, to expand the value the event offers attendees who specialize in more than one area or vertical market.
“This year, a lot of organizations have decided that, because they’re going to come to the show anyway, or maybe they’d had their event in Chicago a little earlier or a little later, it just made sense to be there during Graph Expo,” explains Vieder. “The networking opportunities, both within segments and crossing segments are there like never before. It’s also noteworthy to mention that we are in discussions with two wide format-related franchises—so stay tuned for updates on additions to our ‘co-located’ list.”

Current Graph Expo 2010 co-located events include: NAQP 2010 Owners Conference (National Association of Quick Printers), Xplor International/Xplor Document University, the National Association of Printing Ink Manufacturers (NAPIM), and others.


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