Iconography wraps a piano and drum set with decorative graphics.
In celebration of the 2011 National Association of Music Merchants (NAMM) annual tradeshow, Roland Corporation – the maker of digital musical equipment and sister company to Roland DGA – set out to showcase its instruments with a bang.
It partnered with Iconography Studios in Los Alamitos, California, to create a unique look for its TD-20SX V-Pro series drum kit as well as the 307 SuperNatural piano to be displayed at the show. Iconography developed custom wraps, including an America-themed piano wrap and a bright orange and blue Roland-promoting drum wrap to ensure the instruments stood out on the crowded tradeshow floors.
This was the first time Iconography had attempted to wrap musical instruments, and its staff quickly discovered that building the templates proved to be a challenge because of the high number of intricate measurements needed to ensure a clean, successful wrap. For output, Iconography used its Roland XC540 printer with Roland inks, printing onto 3M Controltac Graphic Film IJ180 with matching 3M 8518 overlam. The project took four days to print and another four days to install.
Iconography recently put its newly gained instrument-wrapping expertise to use when it wrapped medical instruments for Focus Diagnostics. “Focus began using the wrapped tools as a marketing thing for tradeshows. They were so popular that the company now offers custom wraps as an option to its customers,” says Sarah Naccarato, Iconography president.