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Dscoop 2017 ‘Imagine’

(March 2017) posted on Thu Mar 09, 2017

Speakers at the Phoenix conference talk packaging, interior décor, moving into wide format, and more.

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By Adrienne Palmer

At Dscoop’s annual user conference at the Phoenix Convention Center, 2000-plus attendees were encouraged to “Imagine” as they listened to keynote speakers like Billy Beane, executive VP of baseball operations for the Oakland A’s and subject of the hit film “Moneyball,” and John Foley, former lead solo pilot of the US Navy Blue Angels. Guests also attended hundreds of sessions based on our industry’s future, business and management, social media, and more.

“Dscoop always has a lot of energy,” David Murphy, worldwide director of marketing and business development for HP PageWide Industrial, told Big Picture. “It’s the best time to be in print and you feel that when you’re here. Attendees are optimistic, hopeful, and energized about the future because of the technology provided and the opportunities available because of the new technologies. … Customers are able to innovate faster and respond to needs faster.”

Top Sessions

Social Selling Strategies – Practical Tips to Grow Revenues
Linda Bishop, president and CSO, Thought Transformation, shared how your print shop can use social media to build awareness, create interest, engage, and open revenue-generating conversations with prospects and customers.

“People research before buying,” said Bishop. “They judge based on your social media accounts and indicate interest through social actions.”

Ways to utilize different social media outlets:

• LinkedIn: For networking research and your “business billboard.”
• Facebook: To connect and share your professional and personal side. “People buy from people,” said Bishop.
• Twitter: For quick messages, think news, and microblogging. “It’s ‘scan-friendly,’” she said.
• Blog: Blogging lets you position yourself as an expert. Be time-sensitive and consistent, and use LinkedIn as a platform.

Large-Format Signage: Easy Adjacency for the Commercial Printer
Led by Tom Wittenberg, large format marketing segment manager, sign and décor, HP, this panel of PSPs shared the benefits, challenges, and profit boosts that come with expanding into large-format signage.

The panel included Dave Stapleton, VP of operations, Britten Studios; David Bennett, president, Bennett Graphics; David Clevenger, president, Parallax Digital Studios; and Mike Dean, CEO, Impress DC Media. They offered these words to live by: