Myriad options are available to help better show off your client's graphics.
By Paula Yoho
A lot of thought goes into the concept and design of your client’s graphics, and then even more effort is expended in ensuring that the idea is executed with “visual oomph” onto the media of their choice. But the project doesn’t end when the ink is dry, of course. In order to maximize its impact with the intended audience, consideration has to be given as to where and how the graphic will be displayed. After all, you wouldn’t hang a Monet with masking tape. So why display a high-quality digital image in a similarly careless manner?
The display of your customer’s graphics should be taken into consideration early in the process. And it’s up to you—the print provider—to make them aware of the various choices that abound for their graphic-display needs. Chances are, your clients are less than savvy when it comes to display options and, as a result, they might choose generic, dated, or just plain ugly display hardware and materials to showcase their prints. The result can be detrimental to not only this particular client campaign but even hurt the brand long-term.
A better option is to work closely with the client on the complete display system, bundling both graphics and display hardware as a package. Choices in displays are numerous, but to give your customers an edge, the key is to select a system that’s compatible with the graphics, complements the message the client is seeking to portray, and helps that message truly stand out in a crowded field.
What follows is a sampling of some of the latest and more intriguing displays and display systems on the market. We’ve provided basic specs on each display, as well as contact information for the companies.
Scroll through the visual slide show to view display options and learn more. Here is a list of web sites for featured display manufacturers shown in the slide show:
CREATIVE BANNER ASSEMBLIES
MARK BRIC DISPLAY