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Dynamic Signage: Proof in Numbers

(August 2017) posted on Mon Jul 31, 2017

Data-backed digital signage stats to drive buy-in.

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By Beth Osborne

If you or your customers haven’t heard, digital signage is a growing industry. And it’s expected to continue growing for the next seven years, especially as barriers to entry like cost and technology become lower every day.

However, not all PSPs have adopted digital signage. One of the biggest hurdles your print shop may still be facing is convincing customers that it’s right for them. It would be great if they just took your word for it, but most need proof. Ideally, this would be through a case study, but those can be difficult to create and require cooperation from a client.

So, hit them with facts. There’s a wealth of data and research on digital signage, but sifting through it to find relevance can be time-consuming. So, we did it for you.

Digital signage has significant reach.
Your clients may wonder if it makes sense to place digital signage in their venues. They may think no one will notice it or that it will just blend in with its surroundings. A 2010 Arbitron Research study says otherwise: Seventy percent of US residents recalled seeing a digital sign within the last month; 52 percent in the last week. That 70 percent is equal to around 181 million individuals per month. Those able to recall seeing digital signage in the last month grew to 75 percent in a Nielsen study from 2015. The number of respondents who could recall in the last week grew to 60 percent.

And how does print signage stand up against digital? According to an Intel study from 2012, digital signage captures 400 percent more views than static signage.

Print may never have the reach of digital because it’s typically one-dimensional and installed flat to the wall. This reduces how well it can be seen from certain angles. Digital signage is mounted, so it juts out from the wall and can be turned to optimize the angle. This allows the screen to be seen from various viewpoints. When considering placement alone, digital signage has its advantages over print.