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Easing the Wrap-Removal Blues

(August 2011) posted on Thu Jul 28, 2011

When your crew can professionally, quickly, and efficiently handle removals, your shop will be much more attractive to potential clients.

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By Jared Smith

A lot of energy and resources are spent on developing the best methods to sell, produce, and install vehicle graphics – which makes sense, being that wraps are fun for us and money makers for our clients. But after the glamorous run with a vehicle graphic comes to an end, the not-so-fun part arrives: the removal. Taking a decal off of anything has never been described as fun, but it is a necessary evil. If done correctly, however, those pain-in-the-neck removals can turn out to not be so bad after all.

There are a variety of reasons for wrap removals, but despite the differing reasons for removal requests, all have one thing in common: time and expense. I see many shops that seem to display a lack of confidence when quoting removals. While they can be tricky to estimate, it’s important to implement a standardized process when determining the price. At bluemedia, we take five factors into consideration when quoting a removal: vinyl, age of wrap, size and shape, labor costs, and the total purchase by the client. Let’s break down each factor.

Five factors for quoting removals
First up: type of vinyl, the most important factor. We would rather remove an “old wrap” with “good vinyl” than remove a one-year-old wrap made of low-performance vinyl. High-performance cast vinyl with air-release channels laminated with a hard laminate will take much less time to remove than a low-performance, off-brand vinyl with a liquid laminate or clear coat.

The second factor is the easiest to judge by a mere glance: the age of the wrap. Look for fading, discoloration, and cracking. All of these are signs that the vinyl is past its expiration date. You can assume this wrap will take copious effort to remove, will come off in little pieces, and will most likely cause paint damage. Make sure to inform your clients of this risk before you even begin.