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Easing the Wrap-Removal Blues

(August 2011) posted on Thu Jul 28, 2011

When your crew can professionally, quickly, and efficiently handle removals, your shop will be much more attractive to potential clients.

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By Jared Smith

The size and shape of the vehicle: This third factor is where the square footage comes in, just as when quoting a new wrap. The bigger the vehicle, the longer it will take to remove – and the higher you should quote the price. Don’t forget to look for aspects of the job that will require extra labor time. These additional time-consuming items include areas of the vehicles that have been slit into many sections, such as wrapped grills or roll-up doors on fire trucks.

The fourth factor to consider is labor cost. Whenever possible, get an estimate of how long this removal should take by the actual staff that will be doing the removal. Far too often, zealous sales staff will speak for the removal crew and misjudge by 10 hours or more. Instead, let the experts help you here and involve them before committing to a price.

Our shop has finally been able to make the jump to a specialized crew completely dedicated to wrap removal, allowing the installers to focus fully on installation. There is generally a financial advantage to this – because we can typically pay removers an entry-level wage, as opposed to a more experienced installer. But this doesn’t mean you should simply employ unqualified staff to remove a wrap, possibly doing so incorrectly and damaging the vehicle. Take the easy way out and you will do the exact opposite of making extra profit, and probably cost your shop a substantial chunk of additional change.

Finally, consider the fifth factor: total client purchase. This is simple quantity pricing: If the client has purchased a lot from you, then you might consider offering a discounted rate. When quoting an unwrap with the purchase of a new wrap, or contracting to unwrap 20 plus cars, keep the higher revenue opportunity in mind for developing the final price.