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Embracing Technology: Graph Expo 2011

(August 2011) posted on Thu Jul 28, 2011

Chicago event, September 11-14, prepares to help print providers adapt to a rapidly changing marketplace.

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By Britney Grimmelsman

Branded as a one-stop shop for all things print, Graph Expo will hit the Windy City this year September 11-14 at McCormick Place. The 2011 event is slated to beat out its already impressive 2010 numbers, the show’s organizers report, with an expected attendance of 20,000 plus and more than 400 exhibiting companies on the 300,000 square foot show floor.

Its theme this year, “Embrace Technology,” reflects a focus on utilizing ever-changing technological advances in the industry to thrive in your own print business. “In our opinion, print is alive but needs to learn to move beyond defending this media and find more effective ways that print and other media can work in unison to provide better results,” says Chris Price, executive vice president of the Graphic Arts Show Company (GASC), which produces the event.

“The global marketplace is changing as is the print media and technology is making it so that they can and must adapt. ‘Embracing Technology’ is an appropriate theme because the key objective of this year’s Graph Expo is to show ways print can integrate with other media,” Price continues. “Also, all of our segments are using technology to be more efficient, improve quality, reduce waste, sell new services, and expand their sales to new markets. This year, show attendees will discover just how to adapt to this quickly changing marketplace.”

The event will feature not only a section dedicated to wide format, but other segments including: digital print imaging/quick printing; package printing; commercial print; book printing and publishing; transactional print; in-plant print; mailing and fulfillment; marketing and advertising; print and media buyers; and newspaper printing.

All things marketing
Graph Expo will also debut its latest special-interest pavilion dedicated exclusively to those graphic-communications professionals looking to expand their services to include marketing. The marketing pavilion is sponsored by Chicago American Marketing Association and attractions will include the latest innovations in: digital marketing services, social-media and social-content generation tools, lead generation and management services, search engine optimization (SEO) software, e-mail marketing, mobile and Internet services, and more.