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Embracing Technology: Graph Expo 2011

(August 2011) posted on Thu Jul 28, 2011

Chicago event, September 11-14, prepares to help print providers adapt to a rapidly changing marketplace.

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By Britney Grimmelsman

“Today’s graphic communications professionals are moving away from being exclusively print providers and transitioning into the world of marketing services,” explains GASC president Ralph Nappi, “Given the expanded focus of these attendees and to provide offerings for experienced marketers at the show as well, we determined the best way to meet the increasing need for marketing products, information, and knowledge was to provide a concentrated area right on the show floor where the emphasis is on all things marketing.”

The pavilion will also offer a Marketing Theater, a learning center providing a series of educational presentations and workshops to accommodate all levels of expertise on the “how to’s” of marketing led by the Chicago AMA. And a Marketer’s Networking Lounge will serve as a casual networking environment for print providers to network, exchange ideas with, and learn from likeminded professionals.

Learning curve
Experiencing Graph Expo isn’t only about finding the latest cutting-edge technologies, but also networking with and learning from fellow industry leaders. The show features more than 50 educational seminars covering the industry’s most prominent issues. The sessions will cover 11 market segments within graphic communication and provide the latest forecasts, trends, and in-depth information on pivotal technologies and successful business strategies. Educational sessions include the following topics: color management, design/creative, digital media, digital presses, entrepreneurship, graphic applications, interactive media, lean management and manufacturing, mailing and fulfillment, joint ventures/mergers/acquisitions, non-print digital media, packaging, printable electronics, production, proofing, and much more.

In addition, on the eve of Graph Expo, the Executive Outlook event will take place. The annual pre-show technology and trends conference is themed “Embracing Technology and Market Trends for Profitability,” and will provide tips for utilizing technology as a competitive advantage in today’s recovering economy. The event will take place Saturday, September 10 from noon to 6 p.m. Executive Outlook will conclude with a presentation of the “Must See ‘Ems” nominees – exhibits and products chosen by a panel of 19 industry experts as the most compelling of the show. “Must See ‘Ems” is conducted independently by the PrintCom Consulting Group of Charlotte, North Carolina. “Positively Print” awardees are also announced– campaigns that creatively and effectively promote the enduring power of print in today’s media. At the conclusion of the Executive Outlook event, EFI will sponsor a post-conference networking reception.