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Establishing a ‘Green’ Identity

(June 2013) posted on Thu Jun 27, 2013

Becoming more sustainable can provide your shop with additional efficiencies and additional profits.

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By Mike Antoniak

Specialists in wide-format digital print have always enjoyed bragging rights to running businesses somewhat cleaner and greener than traditional print. The fact that digital allows printers to produce only what’s needed, in specific quantities, while eliminating waste and its environmental impact is what has made it the more environmentally friendly print technology. That’s certainly a good starting point for those who want to live up to current definitions of sustainability.

Running a truly sustainable print operation, however, means much more than that. You should evaluate the tools and supplies you’re utilizing in your day-to-day operations, the products you’re creating for clients, the energy your facility uses, your contribution to landfills, and much more. And, of course, there’s the marketing of that sustainability – are you pursuing some kind of certification to ensure you’re taking full advantage of your new “green” identity?

Reading the tea leaves
MegaMedia Concepts in Andover, New Jersey, has successfully positioned itself an eco-conscious provider of wide-format graphics. “It covers some things we’ve already been doing,” says co-owner Anthony Senatore.
In fact, MegaMedia Concepts ( might be a pioneer in some aspects of sustainable and green printing. Clients get a 100-percent-recycle guarantee on all print orders, and can choose from a comprehensive selection of eco-friendly print materials.

The company has latex and inkjet printers, but media has been the true focus of its efforts to go green: “The issues come with many of the print materials, and what happens with them after a project is completed,” says Senatore.

Several years ago, while attending a graphics-industry tradeshow, Senatore was struck by the emerging category of eco-friendly products, from printers to media. “We decided then we would try and introduce more green products to our customers,” he recalls.

That strategic decision was as much about opportunity as it was environmental awareness.” We always try to read the tea leaves to see what direction our business and customers are heading in. And try and get there before those changes take place,” Senatore explains. “We could see there was going to be a lot of interest in green products.”