User login

Every 'Cloud' Has a Silver Lining

(September 2013) posted on Thu Aug 29, 2013

The benefits of the transition to Adobe Creative Cloud.

click an image below to view slideshow

By Craig Miller

We have had a problem in the past with employees registering new software in their name. Now, we get a fresh start and will have a new procedure in place to manage the software rental: We’ll switch the responsibility to our accounting department for the authorization and payment of monthly or annual fees; this department will be better organized to track the ownership of expensive software.

As far as upgrades go, in the past we’ve been reluctant to upgrade our software the minute a new major revision has been made. We’ve encountered major problems with new versions; for instance, I think it was the upgrade from Illustrator II to III when we couldn’t print from the software. And, of course, there’s a budget concern: Upgrading four or five versions can cost thousands of dollars – not the easiest solution when you’re short on cash.

In addition, there have always been the clients/designers who have upgraded as soon as the new software version was available; we then inevitably received print files we couldn’t open until we upgraded. No more, though; as long as you pay your fees you can always be running the latest version of the software at no extra cost. Plus, you no longer have to wait an average of 18 months for all the cool new stuff to be available in the next major upgrade – Adobe promises to make new features available as they’re developed.

This occurs to me, too: Our business has always been “storm or drought.” When we are busy we’re very, very busy. When we’re responsible for the graphics for a major event or convention, for instance, our prepress department becomes a bottleneck. With Adobe CC, we have the option of bringing on a temp prepress specialist, renting a computer or putting them on one of our extra MacBook Pros, iMacs, or Mac Minis, and ramping up our department for the duration of that major project. When the rush is over, the software goes away just like the temp.

Mobile-device integration
It’s no secret that mobile is playing a bigger role in computing and will likely continue to do so in the foreseeable future. Adobe promises to maximize integration of CC with mobile devices, and from what I have seen, I’m intrigued with the prospects. The thought of going to a customer location or job site with an iPad and making changes to a design during a meeting would be huge. With the ability to authorize another device for that purpose and have no additional software expense, and bringing the power of CC to an iPad, for example, seems almost too good to be true.

So, I’m generally excited about Adobe Creative Cloud. We have downloaded a number of trial copies and have bought one. It’s a bit too soon to comment on the functionality and how our staff is taking to the software – most are still on CS6. However, our shop will revisit this topic in a couple of months and see if the promise has matched the reality.