A summary of the 2005 Canon Expo tour.
Held every 5 years, the Canon Expo tour
allows the company to show off its complete
range of products. The 2005 Expo
was no different, and included a stop at
New York City's Javits Convention Center
in September, as well as Paris and Tokyo.
In the Big Apple, Canon showcased
its graphic-arts products and its consumer
goods, and also launched a new
digital color-printing brand, Canon image-
PRESS. Aimed at the commercial print and
graphic-arts markets, the imagePress
brand was developed to expand the company's
presence in the production color
market"?creative-services companies,
ad agencies, design firms, and marketing
divisions. The new brand joins Canon's
portfolio of imageRUNNER, imagePROGRAF,
and imageCLASS products.
The company previewed the first color
press technologies under the imagePress
brand: "imagePress X" for commercial production
environments, and "imagePress
Y" for graphic arts and proofing. Both units
are expected to be available for customer
delivery in the second half of 2006.
"As the market shifts dramatically
toward the adoption of digital color, the
introduction of the imagePress brand
clearly announces our intention to expand
our superior value proposition to commercial
print and graphic-arts customers"?
and further our influence within the digital
color space," says Tod Pike, senior vice
president of Canon USA's Imaging Systems
Group. "We expect imagePress will
transform the production marketplace,
allowing commercial and quick printers,
as well as in-plant and central reprographic
department customers to grow
their client base, volume, and profits."
Canon also introduced a new corporate
slogan for the Americas, "Canon image-
ANYWHERE." The slogan "underscores
[our] commitment to being the leader in
total networked, digital imaging solutions
for business and consumers."
Importantly, the company used this
exposition to not only display its current
products, but also to introduce new products
and even offer previews of some
products and technologies that are still
on the drawing board. Of particular note
on the Expo show floor:
CANON USA
www.usa.canon.com
Did you enjoy this article? Click here to subscribe to the magazine.