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Extreme Vinyl: Carving out a Niche

(September 2017) posted on Wed Sep 06, 2017

Become an expert at something that no one else has done before.

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By Sino Tour

Niche, by definition, is “denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.” As any shop owner can attest, we’re always looking for new ways to capitalize on the ever-evolving graphics market so that we may have a stable business in a crowd of competitors. When we first started our company, my business partner Susanne and I firmly established ourselves as fleet wrappers, and we took all the necessary steps to solidify our place in the corporate branding side of the wrap world. Fleet wraps are usually based on volume, like a rebranding program or conversion that may contain 20 to 1000 units. When a wrapper is tasked with wrapping different types of fleet vehicles multiple times, he or she is subconsciously honing his or her technique, speed, and quality. It becomes a perfect learning platform before moving on to the highly regarded custom side of the business that comes with its own set of rules. As a rule of thumb, you should focus on mastering, marketing, and maintaining an active customer roster, and churning out a profit in one area before considering expansion to other specialized industries.