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Fanning the Vehicle-Wrap Flames

(July 2010) posted on Fri Jul 16, 2010

Six projects to help you re-ignite your passion for vehicle graphics.


By Jared Smith

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• Challenges: With no template in hand, the challenge here was to correctly identify the size and shape of each printed panel. With careful measuring and some vector skills, you can avoid issues related to positioning and fit. On vehicle shapes like this, measure three times.

• Easiest part: The production of the materials on projects like this is simple because so little material is required. (Photo C)

Designing for the Loudest of the Loud
We love the opportunity to work on vehicles that have been heavily customized. For car-audio specialist Rockford Fosgate, we were contracted to design, print, and install five special vehicles: two Sprinters, a Suzuki Kizashi, a Nissan Sentra, a Suzuki motorcycle, and this Mitsubishi Evo—a show car billed as “the world’s loudest rally car” with a huge audio system including a light bar with speakers where the lights would typically go.

We headed into the design process with the pressure on to create a show stopper. Bluemedia’s Chris Keal was the creative director on this and opted to execute the design himself. Following a few rounds of proofs¬—PDF onscreen, Epson matchprints, and proof swatches off our HP Turbojet—we had a great look featuring a pattern that used actual photos of the Fosgate speakers. After getting the green flag from the client, we headed in to complete the color testing; with so many neutral gradients and effects contained in the design, however, three or four rounds of color tests were necessary to get the look we wanted. The print on our HP TurboJet on 3M IJ180cV3 with 3M8518 gloss laminate was pretty straightforward and took just minutes.


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