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Finding the Right Communication Tools

(February 2012) posted on Mon Feb 06, 2012

Tackling ever-changing communication technologies to better your business.


By Craig Miller

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Tweetless, but rockin’ the texts
For many of you, however, e-mail is probably “low-tech” compared to the latest craze in online communication that’s demanding the presence of businesses: social networking.

I’m a bit of a Luddite when it comes to the social media – I don’t understand Linkedin or Facebook, although I belong to both. But Twitter? I have never tweeted nor have I been a tweetee. Not once. First, I can’t bring myself to have the word “tweet” ever fall from my lips. I’m not sure I have anything to say in 140 characters or less. I am a talker. My propensity to talk incessantly has caused associates to threaten to enroll me in the 12-step program called “On and On Anon.” So I predict that even though I plan to live a long life, I will die totally tweetless.

One social-related outlet that I can get behind is texting. I have to admit I never thought I’d be one to text. For years, I would see people bent over their cell phones thumbing at them like they were trying to crush the phone in their bare hands. Trying to type using a phone’s numeric keypad was more frustration than I could bear. When I bought my first iPhone, though, this texting aversion evaporated. I came to find the ability to send a brief message very efficient. And, in many cases, it eliminated the necessity of a phone call. The ability to send pictures, phone numbers, and addresses became invaluable in both my professional and personal worlds. Texting rocks!


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