User login

Fine Art and Print: The Ultimate Party

(January 2017) posted on Thu Apr 27, 2017

How a hush-hush event is blurring the line between fine art and wide-format printing.

click an image below to view slideshow

By Joe Holt

“There are vast differences between the work I typically do and what ER2 was able to do for the event,” says Morley, who’s used to seeing her photos hanging in studios, galleries, and private homes. “It’s all a matter of scale,” she notes. “At this size, you can literally walk around in the art. Live in it. When it’s produced this big, it takes on a life all its own. It comes alive.”

ER2 produced the oversized photos on a newer generation of printer, an EFI Vutek GS3250LX Pro, using 6-mil Sintra with standoffs. “We had a mounting structure that was attached to the back of the PVC,” continues Schellerer. “Then we stood these off the walls, and Bill and his team projected spotlights onto them to complement the colors and the design.”

According to Schellerer, the color approval and adjustment process took three or four tries to get what Morley was looking for. “I had to make sure the feeling, the emotion of the pieces, carried through to the guests and wasn’t just technically printed correctly,” she explains.

Schellerer’s shop also used dye-sublimated Berger Samba material printed through a Vutek QS3320 to produce two massive backlit pieces – photographs by Morley that feature mirror images of a woman draped in semi-transparent white fabric – on either side of the headliner stage.

Going Big
David Csicsko, another artist for the event, was delighted when the opportunity to produce large-format artwork was presented. “I’ve worked on these celebrations for 20 years,” he says, “and Bill typically has me doing smaller work, like creating custom T-shirt artwork for the hundreds of staff members we have working the night of. This is only the second time I’ve been able to create something big.”

And go big he did. Remember that seamless 10-foot-high, 80-foot-wide fabric backdrop with the hand-drawn characters when your luxury coach first pulled in? That was Csicsko.

David Csicsko’s 10 x 80-foot backdrop, featuring art deco characters inspired by the 1930s hit “Sing, Sing, Sing,” lines the fully-stocked bar. Photo courtesy of Warren Brown.