Primary Color brands a new tradition in Texas football.
For the first-ever Cotton Bowl Stadium Prep Showcase, the Dallas Sports Commission asked Primary Color to supply 800 square feet of graphics, most of them featuring the event’s logo to create brand awareness for a new tradition in Texas high school football. Eight teams faced off during the two-day event.
The branding included floor graphics outside the elevators, stair graphics, and a 24 x 20-foot logo behind the end zone. Primary Color used Alumigraphics Smooth for the stairs, as well as logos on the columns at the stadium’s entrance; Alumigraphics Grip was used for the floor branding. The shop used an EFI Vutek PressVu UV 320 printer.
Owner Mark Truan says floor graphics have become more popular in the five or six years that the company has been offering them; it looks like a trend that will continue as retailers are further exposed to their advantages.
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