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Floor Graphics Go Blotto

(January 2011) posted on Tue Jan 11, 2011

Life-like floor graphics promote sober driving in Maryland bars.


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In conjunction with the Maryland Impaired Driving Coalition’s initiative, “DUI is for Losers,” Integrated Design Inc. (integrateddesignscorp.com) and Idle Time Advertising (idletimeadvertising.com) developed life-size floor graphics depicting intoxicated potential DUI offenders in bar bathrooms throughout the state. For output, Annapolis-based Idle Time – which specializes in restroom advertising – utilized its HP Designjet 8000s mild-solvent printer, onto MacTac Imagin StreetRap matte film with Fellers Lamex laminate; finishing included contour cutting with a Mimaki CG130FX cutter/plotter (average cut size: 36 x 72 inches). Idle Time also did all install and removal. Bar owners reported that customers loved the graphics – so much so that some were found attempting to hold conversations with the lifelike floor décor.


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