Floor graphics are the last blank canvas.
Media manufacturers have produced a variety of media products and related technologies for floor-graphics alternatives. By familiarizing yourself with the range of floor-graphics solutions that are available, you can assist your customers with what can become a lucrative specialty.
Avery Dennison offers various media that lend themselves to all types of ground-level projects, says Todd Hain. “Avery Dennison products can be installed on pretty much any floor surface, from concrete and vinyl to carpet. Elevators, public transit, and sidewalks are all surfaces that can be turned into promotional platforms.”
Hain points to the company’s MPI 6121 Street Graphics film as a solution for increasingly popular exterior street graphics. “MPI 1621 can be installed on the sidewalk or street to drive attendance and awareness for events or promotions inside retail space or an event at a convention center,” he says. The 1.8-mil non-PVC film works with UV, solvent, and eco-solvent inks. Its “micro-fracture” technology helps it conform to rough surfaces, the company reports; durability is rated at three months when exposed to vehicle traffic and six months for foot traffic.
For indoor applications, he suggests the company’s MPI 2923, a 3.4-mil calendered vinyl, offered in a choice of adhesives and finishes, with any of Avery’s DOL 2000 series overlams. “Specific effects and looks for the graphics can be achieved with gloss, luster, or matte overlaminate,” he adds.
“Nearly every surface imaginable is available for branding or promotion, from the floor to the ceiling,” Hain notes. “The opportunities for impressions and awareness are endless with the advances in films and adhesives.”
Adam Larson, commercial graphics marketing supervisor for 3M Graphic Solutions (www.3m.com), says one 3M solution for indoor applications is to combine the company’s IJ-162 Controltac Graphic film with its 3645 Scotchcal Luster Overlaminate. The IJ-162 can be printed with solvent, UV, and latex digital print systems. Most common applications for this material has been for in-store P-O-P, but as floor graphics become more popular, so are the range of applications. These graphics carry a one-year warranty when properly installed, says Larson.
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