Dye Into Print continues to stay one step ahead of its clients’ dye-sub needs.
Many print service providers first dally with fabric printing as a lucrative new application for their digital equipment and expertise. Dye Into Print, however, began as a digital experiment by a company already successful in textile printing, and that has made all the difference.
The Clifton, New Jersey, firm is now a leading supplier of digital dye-sublimation printing on fabric and related services, from design through fabrication. Its work for clients has dressed up building exteriors and furnishings, and helped create the air of excitement for public gatherings at trade conferences, museums, concert halls, and theaters. In its latest move, the company hopes to reach into homes and businesses with new lines of fabrics exclusively designed and printed for interior decoration.
“Our products are utilized in every market, in every industry,” says Matthew Lederman, the company’s president. “We’ve printed materials for advertising, promotions, retail displays, museum exhibits, theaters, films, conferences, special events, and party planners.”
The opportunity to develop new business
Lederman believes knowledgeable clients turn to Dye Into Print’s digital dye-sub services as a superior alternative to direct inkjet printing on textiles. “With dye-sublimation printing on fabric, you get a natural-looking product that is lightweight, easy to handle and ship, can be used repeatedly, and the print quality can’t yet be beat.” Those benefits result from the dye-sub printing process, in which the printed image bonds with a synthetic material when heat and pressure are applied, essentially becoming part of the fabric.
It’s not how dye-sub printing works, but the way it transforms a bland cut of synthetic cloth that continues to attract new clients, says Mark Munoz, Dye Into Print’s longtime art director: “From my experience, most of our customers don’t really care about the process we use. They are more concerned with the results, the quality of the material, and graphics we can deliver.”
Before digital printing on fabric and textiles even occurred to most inkjet-based print service providers, Dye Into Print was already pioneering this market. The seeds of its success were first sown by parent company Something Different Linens (www.somethingdifferentlinen.com) in the late 1990s.
As Lederman explains, Something Different Linens is a wholesale provider of specialty linens used to cover tables and chairs. At the time, the company was importing transfer paper imprinted with patterns and designs for its linens from European suppliers.