Dye Into Print continues to stay one step ahead of its clients’ dye-sub needs.
To provide its services to such a broad and diverse customer base, Dye Into Print employs more than 100 at its 60,000-square-foot facility. The staff includes 75 who work in varied aspects of production, six graphic artists, 10 salespersons, and 19 in administrative and support positions. “As a company, we are narrow and deep, strictly focused on fabric printing, and every aspect of it,” Lederman points out.
At Dye Into Print, clients can currently choose from 15 different synthetic materials for their projects. Lederman says the most popular are poly-poplin for banners, backdrops and tablecloths; soft knits for curtains, drapes and stretching over frames; heavy knits for indoor and outdoor arena backdrops; poly duck cloth for outdoor banners, flags, and simulated artist canvas; and spun polyesters for banners, table cloths, and napkins.
“Most customers know what they want in terms of the graphics. But we sometimes know from past experience that the material they’re thinking about using may not be best for their project,” he says. “If we’ve worked with them before, they know they can rely on our advice for choosing the right fabric.”
That’s one area where experience gained in years of focusing on this print specialty gives Dye Into Print a distinct competitive advantage. As Lederman elaborates, material recommendations are often based on a combination of factors newcomers to the fabric-printing business might not even consider. These include budget; type of event and setting; whether the material will be displayed under indoor or outdoor lighting; the need for opacity or translucence; whether a matte or sheen effect will work best; stretch requirements for the fabric; and the type of frame or structure that will be used in the installation.
Some projects require only a single piece or limited run. Others are truly large, whether measured in size or quantity. “We don’t have a minimum order so we do a lot of pieces requiring just one, two, or 10 prints,” notes Lederman. “Banners measuring 10 x 30-feet are now a regular occurrence for us. We also get orders that are large in number – for example, 10,000 pillow cases printed with a certain pattern.”