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Getting a Graphics Makeover

(May 2007) posted on Mon May 14, 2007

How four businesses ramped up their curb appeal with signage upgrades courtesy of FastSigns.


By Peggy Middendorf

'In all of the makeovers, the changes to the signs and addition of vehicle graphics translated into more visibility and increased sales following the installation of the new graphics,' says Audra London, corporate communications manager for FastSigns. And, she adds, 'more visibility and a clearer understanding of the business through updated signs and graphics has led to more sales and new customers.'

Business is blooming
When All Occasion Florist won the signage and graphics makeover, Chris Taylor, owner of the Arlington and Dallas, TX FastSigns, worked with his new customer on updating the store's signage. 'We tried to choose those elements that we felt were most visible and most in need of replacement, with the hope of making the largest impact on the public.'

This makeover's biggest challenge was 'designing a graphics package that would be effective and that would satisfy the customer,' says Taylor. The FastSigns corporate office executed the majority of the design work, 'and our store worked with the design to make it fit the actual applications.'

The original exterior comprised a not-too-colorful sign and a glass storefront with neon signs and mismatched type. Feeling the storefront needed a boost of color and pizzazz, Taylor and crew chose to redesign the company's sign, add a window graphic, and wrap the delivery van-all with full-color photographs of flowers (utilizing stock photography images) that would draw customers to the store.

Taylor's shop printed the vehicle wrap using its Mimaki JV3 onto 3M Controltac 180. The window graphics were printed onto Avery Graphics MPI 2010 3.4-mil matte calendered vinyl, also with the JV3 and Mimaki solvent inks.

Taylor and crew opted to replace the fascia sign panel with 3/16-in.clear Lexan, with a digitally printed image mounted underneath. They used the shop's HP Designjet 5000 and HP UV inks for this part of the project, printing the graphic on HP backlit film.

The vehicle graphics and window film were laminated with 3M luster laminate, using a GBC Falcon 60 laminator. The backlit panel was mounted using optically clear Seal Optimount film from Neschen Americas, also with the GBC Falcon. In all, full graphics production took approximately 4 days.


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