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Getting a Graphics Makeover

(May 2007) posted on Mon May 14, 2007

How four businesses ramped up their curb appeal with signage upgrades courtesy of FastSigns.


By Peggy Middendorf

With some vehicle installs already under their belt, the two-man team from Taylor's shop installed the vehicle graphics in just 6 hours. The window graphics and replacement of the fascia sign panel took an additional 4 hours.

In the end, says Taylor, 'the customer was delighted,' and the florist reports that the new signage is the 'best salesmen he's ever had.' The numbers seem to back that up: All Occasion Florist reports that sales increased 15% in the 9 months after the makeover.

Wrapping up sales
The Wrap Shack in Windsor, Ontario, has offered healthy fast food since 1999. Sales, however, began slowing in 2004 when chain restaurants multiplied around Windsor. Wrap Shack's 2-color logo sign, unadorned windows, and plain delivery truck were no longer doing the trick.

FastSigns owner Jackie Raymond nominated Wrap Shack, which it had done some work for in the past, for the makeover 'because they are a small-business owner like us, and they were struggling to compete with the large fast-food franchises.'

Although FastSigns had produced a few outdoor signs-such as Windspinnners and A-Frames-to attract customers to Wrap Shack in the past, Raymond suggested that the makeover take things up a notch. She suggested a jazzier logo, an illuminated sign, and window graphics to attract the foot traffic in the plaza. In addition, she recommended eye-catching images for their delivery truck. With help from FastSigns corporate design team, a new logo and vehicle graphics were approved by Wrap Shack after a few minor tweaks.

Using its Seiko ColorPainter 64S, FastSigns output the full-color graphics in less than 8 hours. The vehicle graphics were printed onto Avery MPI 3000 and the window graphics imaged onto Avery MPI 1005. For the illuminated sign, Raymond's crew printed the graphics onto Sahara 2.5-mil self-adhesive clear backlit vinyl sourced from Mondrian-Hall. Total print time took approximately 7 hours.

The backlit film for the main exterior sign was applied to the acrylic face and mounted onto the illuminated box in just an hour. After some trimming, the new images were installed onto the window in about 2 1/2 hours.


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