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Getting a Graphics Makeover

(May 2007) posted on Mon May 14, 2007

How four businesses ramped up their curb appeal with signage upgrades courtesy of FastSigns.

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By Peggy Middendorf

Also part of the complete vehicle-graphics package: cut vinyl generated by the shop's Gerber Fast Track 1300 Plotter (the plotter was also used to cut out the printed vehicle graphics). Once the truck graphics had been weeded and taped, applying the vinyl onto the truck took approximately 9 hours.

Post-makeover, food sales at Wrap Shack went up 24% during the first 9 months after install, versus the same time period the previous year. Wrap Shack owner Gary Stitt says that the new look clearly tells customers what his establishment offers. In addition, the vehicle graphics really increased the shop's visibility in the area, he reports, with customers mentioning that they see the graphics from the road.

Raymond’s Fast Signs shop also benefited from the graphics makeover: Before taking on the project, the shop refrained from doing vehicle wraps because it didn't have a place to install the graphics indoors. Since then, however, the shop has moved into a new location-twice the size of its last shop-complete with a heated drive-in bay, which is important since the winters in Ontario are cold and rainy, reports Raymond. The shop is now installing full- as well as partial-vehicle wraps on a weekly basis.

Sprucing up the pipes and faucets
Lutz Plumbing had been a customer of Dave Skromme's FastSigns shop in San Mateo, CA for a number of years. 'We made their previous signs for their business frontage, vehicles, and a small perpendicular banner on their storefront,' says Skromme. But FastSigns had been somewhat limited in what they could do for Lutz because the plumbing company had been 'very clear about the colors and styles of signs they wanted-such as the small orange text they wanted on their white vans-which was not necessarily what we would have recommended.'

After being chosen for a makeover, however, Lutz decided it was time to showcase the showroom and its high-end fixture business. Skromme suggested that the company replace all of its existing signage, add more graphics to the front of their business, and wrap the company vehicles.

When redesigning the graphics for the store, 'The biggest challenge was getting high-res images and approval from the fixture manufacturers themselves. This process took several months of polite nudging,' says Skromme. In addition, the unusually wet San Francisco spring forced delay of the outdoor install.