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Getting a Graphics Makeover

(May 2007) posted on Mon May 14, 2007

How four businesses ramped up their curb appeal with signage upgrades courtesy of FastSigns.

click an image below to view slideshow

By Peggy Middendorf

Skromme's crew used its Seiko ColorPainter 64S to image onto 3M Controltac for the graphics for the two company vans; Kapco PSA 3.2-mil gloss white vinyl with permanent adhesive was used for the outdoor signs and the garage-door graphics. All the images were protected with 3M 2-mil cast laminate 8519, applied with a GBC Titan 165 laminator. Printing and finishing took approximately 8 hours.

The Kapco gloss vinyl was overlaid onto Alumalite (from Laminators Inc.) for the replacement signs over the doors. In addition, the imaged self-adhesive vinyl also was applied onto the garage doors. The change from the gray-on-gray exterior to a storefront with 4-color product images was designed to catch the eye of passersby and customers alike.

One particular challenge that FastSigns faced was that it was forced to schedule installation of the vehicle graphics around when Lutz needed the vans for deliveries. The solution, says Skromme, was to be flexible and execute the installs as the vans became available. Because Skromme's team had little experience at the time with vehicle wraps, each van took 15 to 20 hours. After this successful vehicle wrap install, however, 'Our confidence level improved, as well as our ability to understand how much labor time was involved for scheduling purposes.'

Sales rose 18% in the first 5 months after the new graphics were applied. Lutz Plumbing's owners report that the new graphics 'inspire trust and support the company's full-service plumbing services.'

As for Skromme's shop, it gained valuable experience during the vehicle-wrap install. Now, says Skromme, the 'before' and 'after' photos of the makeover are prominently showcased in the shop and on the company's website for customers to see.

Sweet success
Chocoholics everywhere crave those sweet dark morsels-whether milk or dark, truffle or kiss, bar or nugget. Palentine, IL-based Morkes Chocolates has been making premium, hand-dipped, old-fashioned chocolates like these for nearly 90 years, but the company's storefront and street presence was lacking.

When deciding who to nominate, 'We went through the list of businesses that we worked with in the past 6 months, and decided to approach Morkes with the concept,' says David Becker, owner of the Arlington Heights, IL FastSigns. Becker's shop had previously worked with Morkes on a variety of other P-O-P and general store-decor graphics.