Getty Images adds image identifying technology and digital licensing services.
Getty Images, the visual content and other media distributor, has announced its acquisition of PicScout, a provider of image identifying tools and licensing information.
"As the access to digital imagery becomes even easier, the ability to safeguard and manage creators’ content has become more critical than ever,” says Jonathan Klein, co-founder and CEO of Getty Images. “This acquisition will enable us to bring a vital service to a greater number of imagery agencies and companies around the world and make it possible for them to successfully manage the licensing of the content they represent."
This acquisition will add digital content licensing expertise and image identification technology to Getty Images’ existing range of products and services. PicScout will retain its brand name, while Getty Images will use its global distribution channels and platforms to increase international customers’ access to PicScout’s products and services.
Offir Gutelzon, co-founder and CEO of PicScout adds, “With the vast expansion of digital devices and platforms, technology solutions are required to ensure every image gets its credit, which enables a connection to licensors wherever the images are used online. The acquisition will make it possible for PicScout to accelerate its position as a market innovator and as one of the world’s largest indexes of owner-identified images. It will allow PicScout to continue its rapid support of content owners and content users, who seek an integrated solution for image identification and use.”