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Great Ideas: ISA Expo 2014

(March 2014) posted on Fri Mar 14, 2014

Eight points of interest for the upcoming Orlando show, which takes place April 23-26.

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By Adrienne Palmer

Game Plan
“Whenever we are in Orlando, the facility is much easier to navigate based on the design of the building,” says Hensley. However, with more than 500 exhibitors and 17,000 attendees, mapping out the show floor once you’re there can be a little daunting. Early planning will streamline your on-floor process. Check out these navigation tools on to help you with your game plan:

• The complete 2014 exhibitor list. We provide a modified version specific to the wide-format marketspace but keep in mind that the show comprises all things signage – from neon and dynamic signage to cranes and more;

• An interactive floor plan; and

• MyExpoPlan, which allows you to build a personalized itinerary, listing exhibitors and booths you don’t want to miss while at the show.

New to the show’s schedule is the ISA InkJet Print Theater. ISA and GASC co-hosted the Commercial Print Zone at Print 13 in Chicago last year, and have decided to continue and expand the program for ISA Expo. “The theater will provide hands-on solutions where you will be able to see printers in action and to increase your business knowledge in commercial print,” says Hensley. “The sessions are designed to solve the daily issues printers face as well as to highlight how sign companies can maximize their potential in commercial printing.” The Print Theater is an invitation-only event.

They’re Back
Back by popular demand: Dynamic Digital Signage Day. Taking place Wednesday, April 23, in the Dynamic Digital Park on the expo floor, the day is designed to connect you to the information, technology, and people in relation with the latest dynamic-signage solutions.

“The event was a standing-room/sold-out scenario last year, and all signs point toward a much stronger event this year. We know from surveying [with Roland] that our attendees and members are looking for partners and education on how digital signage works from a technical standpoint as well as the best business model,” says Hensley. “Eighty-eight percent of attendees see dynamic digital signage as a key complement to traditional signage. Given the future growth projections of digital signage and the path to market our current attendees and members hold, we see nothing but opportunity for ISA Sign Expo and our attendees in the dynamic digital space.”