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Growth and Opportunity: ISA Sign Expo 2011

(March 2011) posted on Wed Mar 09, 2011

Back in Vegas, the event is on track to be its largest since 2008.

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By Britney Grimmelsman

Returning to the ISA Expo are the event’s New Product Showcase and Green Products Showcase sessions. Although the sessions themselves aren’t new to the show, the products each will feature most certainly are.

The third-annual New Product Showcase honors the latest technologies in the graphics and signage market by allowing 25 companies to pitch their most recent creations and developments (those that debuted after April 2010). Each company delivers a two-minute Powerpoint presentation promoting its wares and attendees then vote to choose the “Coolest New Product.” Ultraflex’s Descor, a specialty textile for custom interior design and graphics, received the honor in 2010.

“With innovations such as Descor and the other products showcased, sign professionals can begin to visualize new business opportunities or ways to improve their existing services,” says Anderson.

After a successful debut in 2010, the second-annual Green Products Showcase will mirror the New Products Showcase as 25 companies compete for the title of “Best Green Product of 2011.” The eco-friendly products will feature advances in energy efficiency, low-VOC, post-consumer waste products, and other similar traits. As with its sister showcase, companies have two-minutes to present their latest in green technologies. ConVerd’s Enviroboard, the company’s moisture-resistant alternative to traditional foam and corrugated plastic boards, which is comprised of 10 percent post‐consumer waste and 90 percent Forestry Stewardship Council-certified fiber, took home last year’s prize.

Both hour-long product-oriented showcases are free to registered attendees and will be held back-to-back on April 29. All attendees are welcome to attend and judge.

The exposition is also adding a few other elements to the event, including an iPhone-friendly conference brochure and a new virtual “help desk” that allows attendees to simply text a question from anywhere on the show floor, without ever having to locate an ISA official. Other new features like a rock-climbing wall adorning the ISA booth and a Harley-Davidson Fat Boy giveaway will add elements of surprise and excitement to show.

Staying current
Beyond the tradeshow floors, attendees can take advantage of an array of industry-specific educational programs, with seminars focused on digital imaging, environmental issues, legislation, business management, sales and marketing, and more.

“Educational events allow attendees to stay current on the latest information. ISA International Sign Expo is the place to be for businesses that want to be ready to capitalize in an upward economy,” says Anderson.