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Growth and Opportunity: ISA Sign Expo 2011

(March 2011) posted on Wed Mar 09, 2011

Back in Vegas, the event is on track to be its largest since 2008.


By Britney Grimmelsman

click an image below to view slideshow

During the three-day event, the competitors will compete in five rounds vying for more than $250,000 worth of prizes. Here’s the schedule of events:
• Thursday, April 28: 9:30 a.m. - 5:00 p.m. Round one with eight 30-minute matches.
• Friday, April 29: 9:30 a.m. - 5:00 p.m. Round two, four 45-minute matches; and round three, two 60-minute matches.
• Saturday, April 30: 10:00 a.m. - 4:00 p.m. Round four, two 75-minute matches each and a single 90-minute round. Prize ceremony begins at 3:30 p.m.

Targeted networking
The Sign Expo offers several events designed to allow attendees to meet and potentially build solid business relationships, including the Global Sign Forum and Reception, the Custom & National Sign Company Meeting & Networking Event, and the ISA/Western States Sign Council Golf Tournament.

Hosted by ISA’s international committee, the Global Sign Forum and Reception gathers hundreds of industry leaders from more than 30 countries to discuss issues and exchange ideas while developing international business relations. All attendees are welcome to attend, but must indicate so on the registration form. Attendance is capped at 120 guests and the event has hit capacity the past five consecutive years. The Forum takes place Friday, April 29, 4:30-6:00 p.m.

The Custom & National Sign Company Meeting & Networking Event invites sign and graphic company executives to gather with representatives from major sign companies, who are on hand to answer questions regarding installation needs throughout the country. An informal networking event with a cash bar will immediately follow. No special registration is required to attend the event, simply bring your registration badge. This event also takes place on Friday, April 29, 4:30-6:00 p.m.

Offering a more relaxed networking platform, the ISA/Western States Sign Council Golf Tournament takes place at the Las Vegas National Golf Course and is open to 144 golfers of all skill levels. The tournament will be in scramble format Wednesday, April 27. Registration fee is $150 and includes green fees, cart, unlimited range balls, a boxed lunch, two drink tickets, and entrance to the awards party.

Maximizing your experience
Online registration for the Sign Expo (at signexpo.org) before April 14 costs $25 ($15 for ISA members); after that, registration is $40 ($30 for ISA members). Registration for those under 17 years of age is free.

To further assist participants in coordinating their Sign Expo experience, ISA once again offers its online app, MySignExpo, an interactive portal to map out booth visits, educational sessions, and networking opportunities. By walking into the show with a strategic course of action, attendees can maximize a return on the trip-taking investment for the biggest ISA expo in years.

ISA Expo: At a Glance
Wednesday, April 27
9:00 a.m. - 3:30 p.m. Pre-Expo Education Workshops
1:30 p.m. - 5:00 p.m. ISA/Western States Sign Council
Golf Tournament

Thursday, April 28
8:00 a.m. - 9:30 a.m. Opening General Session
9:30 a.m. - 5:00 p.m. Exhibit Hall Open
9:30 a.m. - 5:00 p.m. American Wrap Star Competition

Friday, April 29
9:30 a.m. - 5:00 p.m. Exhibit Hall Open
9:30 a.m. - 5:00 p.m. American Wrap Star Competition
10:00 a.m. - 12:00 p.m. New & Green Product Showcases
4:30 p.m. – 6:00 p. m. Custom Sign Company Meeting
& Networking Reception
4:30 p.m. - 6:00 p.m. Global Sign Forum & Reception

Saturday, April 30
10:00 a.m. - 4:00 p.m. Exhibit Hall Open
10:00 a.m. - 4:00 p.m. American Wrap Star Competition
 


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