The Big Picture - Wide Format Printing

(December 2003) posted on Fri Dec 19, 2003

To integrate digital solutions and expand businesses

Heidelberg USA has launched a new business development tool kit to help printers build successful digital color printing businesses. The NeXPress Business Development Tool Kit supports the NeXPress digital color press and is designed to help Heidelberg customers integrate digital solutions to expand their businesses and ramp up more quickly. The kit includes:

• Digital applications guide"?describes a seven-level framework for selling digital print solutions
  
• Vertical market tools"?a series of 15 brochures that provides in-depth coverage of vertical markets where demand for digital printing is expected to grow
  
• Print samples"?a set of CDs the showcase the quality, flexibility and power of digital printing
  
• Template marketing tools"?a specially selection of application-based marketing tools that printers can put to direct use and customize to their operation


• Openhouse kit"?a do-it-yourself kit to help printers plan and execute a successful open house


• Sales resources"?case studies and more to help support sales of digital printing services


• Digital design resources"?brochures outlining valuable tips for ensuring quality work (addressing textures, dry ink coverage, scanning and more)

"Printers understand that digital printing is the wave of the future, but that buying a digital press alone will not properly prepare them for success and to capture future revenue streams," says Richard Sand, director of Heidelberg's Business Development Services. "With these new business development kits, printers will have the tools they need to maximize their investments "? and build viable, revenue-generating digital businesses." (Heidelberg: www.heidelberg.com)