“In the important US market, we want to make more efficient use of our potential…”
The Germany-based Heytex has established a US subsidiary in Hendersonville, North Carolina. The new Heytex Corp. will be responsible for the distribution of all Heytex products in the US, including sign textiles, fabrics and textiles for industrial uses, and textile solutions for other applications.
“Maximum proximity to the market and our customers is the prerequisite for sustainable growth. In particular on the important US market we want to make more efficient use of our potential from now on,” says Heytex CEO Dr. Heribert Decher. “Therefore, the establishment of the new Heytex Corp., run by experienced experts in this industry, is a consequent step in connection with our global growth strategy.”
Newly appointed US regional sales manager are: Joe Trnka, former president of Neschen USA; and Bruce Walker, former coach of the Neschen sales teams for textile printing and also part of the US sales management of Verseidag.