National Harbor's grand opening announced with an immense printed ad campaign.
MGM opened the National Harbor casino and hotel outside of Washington, D.C., with a bang, hosting A-list celebrities like Sarah Jessica Parker, Bruno Mars, Boyz II Men, and more. ABC Imaging made sure the star-studded grand opening week received an equally spectacular ad campaign, complete with branded bus wraps, lamp post banners, outdoor and retail signage, and even a helipad for the casino’s police security force.
For one element of the campaign, Outfront Media tasked ABC Imaging with creating a bus wrap that would leave passersby eager to join a poker game at the casino. The company’s New York shop printed 1200 square feet of graphics with their Durst Rho 500R onto Flexcon BusArt media, finishing the wrap with OV5020L laminate.