Creating effective brands and working within tight budgets
Two recent books published by HOW Design Books share ideas for creating corporate identities and provide reassurance that you're not the only designer working in less-than-ideal conditions.
Identity Solutions by Cheryl Cullen and Amy Schell is a collection of letterheads, business cards and logo designs from 96 design firms. Not only does the book provide inspiring visuals, it also shares industry-tested advice to help designers satisfy clients with powerful and effective identity systems. The 144-page hardcover book sells for $32.99.
Designers in Handcuffs by Pat Matson Knapp suggests strategies for creating great graphics, even when time, materials, and money are tight. The book includes "war stories" from fellow designers who have dealt with difficult client communications, deadline pressures, budget constraints, and artwork limitations. This 192-page hardcover book is $29.99. (HOW Design Books: www.howdesign.com)
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