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Indoor Alternatives

(June 2009) posted on Thu May 14, 2009

Dominant branding from Portland Color.


By MaryKate Moran

click an image below to view slideshow

The images in this New York City Stride Rite store pull double duty: They’re incorporated into the retailer’s fixtures and they serve as the store’s dominant branding. Portland Color utilized an HP FB6100 flatbed and HP UV-curable inks with its magnetic signage system, printing to thin metallic media that can be applied to a magnetic receptor. The 40 x 80-inch images, designed to appeal to shoe-buying moms and dads, can be swapped out by store employees for seasonal marketing.

PORTLAND COLOR
www.portlandcolor.com
 


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