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Industry Roundtable Day 1: Analyzing the Market - 2014

(November 2013) posted on Wed Oct 09, 2013

14 days of critical information to prepare your shop for the year ahead.

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Which technologies are on the upswing – and which are on the downswing? What markets and applications look to be hot next year? How much of a role will sustainability play in your company? Which profit centers should you invest in?

Get answers to these questions and many more, from six of the wide-format marketplace’s most informed analysts and consultants. Over the next couple of weeks, The Big Picture will post critical questions with invaluable answers from our panel – all designed to help you ensure that your company charts its best course for a prosperous year ahead.

Each day leading up to the SGIA Expo in Orlando, we’ll feature a round of questions and answers from our panel participants. For this year’s edition of our annual Industry Roundtable, our participants include:

• Lori Anderson, president and CEO, International Sign Association (ISA,;
• Marco Boer, vice president, I.T. Strategies (;
• Tim Greene, director, wide format consulting service, InfoTrends (;
• Dan Marx, vice president, markets & technologies, Specialty Graphic Imaging Association (SGIA,;
• Peter Mayhew, director, LightWords Ltd. (; and
• John Zarwan, managing partner, J Zarwan Partners (

Q: What does the next year look like for print providers? Are you optimistic or pessimistic about 2014 for wide-format shops? And, perhaps on a lighter note, are there any film, book, or song titles that come to mind as you think about the year ahead?

Tim Greene, InfoTrends: I’m optimistic overall because our research with print buyers indicates that, by more than a 5:1 ratio, they expect their spending on wide-format signage and graphics to increase over the next year. But how much that helps print providers in general will depend on their ability to meet the needs of new and demanding customers.

Dan Marx, SGIA: I see 2014 as filled with opportunity. Industry confidence is quite strong, and confidence in the US economy has been ticking steadily upward. The “cautiously optimistic” we’ve seen in the past couple of years is less cautious – people are spending again.