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Industry Roundtable Day 9: Can Dynamic Signage be Successfully Added to Your Shop Mix?

(November 2013) posted on Fri Oct 18, 2013

14 days of critical information to prepare your shop for the year ahead.


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Which technologies are on the upswing – and which are on the downswing? What markets and applications look to be hot next year? How much of a role will sustainability play in your company? Which profit centers should you invest in?

Get answers to these questions and many more, from six of the wide-format marketplace’s most informed analysts and consultants. Over the next couple of weeks, The Big Picture will post critical questions with invaluable answers from our panel – all designed to help you ensure that your company charts its best course for a prosperous year ahead.

Each day leading up to the SGIA Expo in Orlando, we’ll feature a round of questions and answers from our panel participants. For this year’s edition of our annual Industry Roundtable, our participants include:
• Lori Anderson, president and CEO, International Sign Association (ISA, www.signs.org);
• Marco Boer, vice president, I.T. Strategies (www.it-strategies.com);
• Tim Greene, director, wide format consulting service, InfoTrends (www.infotrends.com);
• Dan Marx, vice president, markets & technologies, Specialty Graphic Imaging Association (SGIA, www.sgia.org);
• Peter Mayhew, director, LightWords Ltd. (www.lightwords.co.uk); and

• John Zarwan, managing partner, J Zarwan Partners (www.johnzarwan.com).

Q: Here at The Big Picture, we continue to see interest in dynamic signage (electronic digital signage). It was a hot topic at the ISA Expo this spring, and even the FESPA event in London had a portion of the show floor devoted to the topic. Can print providers successfully add this to their mix of offerings?

Lori Anderson: Dynamic digital signage presents a significant opportunity for the future. As you noted, ISA offered an entire track of education at ISA International Sign Expo 2013 – and will do the same in 2014 – devoted to helping sign and visual communications companies explore this segment of the industry and to assess whether it’s a good fit. Too often, companies become overwhelmed by the components and the new language involved. But if you strip it down to its most basic form – signage – our industry brings many skills to the table.


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