14 days of critical information to prepare your shop for the year ahead.
Which technologies are on the upswing – and which are on the downswing? What markets and applications look to be hot next year? How much of a role will sustainability play in your company? Which profit centers should you invest in?
Get answers to these questions and many more, from six of the wide-format marketplace’s most informed analysts and consultants. Over the next couple of weeks, The Big Picture will post critical questions with invaluable answers from our panel – all designed to help you ensure that your company charts its best course for a prosperous year ahead.
Each day leading up to the SGIA Expo in Orlando, we’ll feature a round of questions and answers from our panel participants. For this year’s edition of our annual Industry Roundtable, our participants include:
• Lori Anderson, president and CEO, International Sign Association (ISA, www.signs.org);
• Marco Boer, vice president, I.T. Strategies (www.it-strategies.com);
• Tim Greene, director, wide format consulting service, InfoTrends (www.infotrends.com);
• Dan Marx, vice president, markets & technologies, Specialty Graphic Imaging Association (SGIA, www.sgia.org);
• Peter Mayhew, director, LightWords Ltd. (www.lightwords.co.uk); and
• John Zarwan, managing partner, J Zarwan Partners (www.johnzarwan.com).
Q: Here at The Big Picture, we continue to see interest in dynamic signage (electronic digital signage). It was a hot topic at the ISA Expo this spring, and even the FESPA event in London had a portion of the show floor devoted to the topic. Can print providers successfully add this to their mix of offerings?
Lori Anderson: Dynamic digital signage presents a significant opportunity for the future. As you noted, ISA offered an entire track of education at ISA International Sign Expo 2013 – and will do the same in 2014 – devoted to helping sign and visual communications companies explore this segment of the industry and to assess whether it’s a good fit. Too often, companies become overwhelmed by the components and the new language involved. But if you strip it down to its most basic form – signage – our industry brings many skills to the table.