Company nears new status as a wholly owned subsidiary of Ricoh.
InfoPrint Solutions Company, the current joint venture between IBM and Ricoh, has unveiled a new brand identity as the joint venture nears its conclusion. At midnight on June 30, 2010, InfoPrint Solutions will become a wholly owned subsidiary of Ricoh Company Ltd.
The new brand identity and logo made their debut at the IPEX expo in the UK, and the new brand will be seen on all products that come out of production after May 14, 2010 (products currently in the market will keep their current logo, the company reports). The new logo will be on all corporate materials and the InfoPrint Solutions website has been re-branded to include the new brand identity.
“The new logo illustrates the strategic evolution of our brand,” said Peter Lazaroff, InfoPrint Solutions’ vice president of marketing communications. “It is a logical progression from the joint venture logo – which our many stakeholders have come to recognize – to our new logo, which includes several familiar elements, yet speaks to the progress of InfoPrint Solutions.”
In addition, in a press release, the company stated that the brand campaign reflects the company’s new position and “combines the strength of the InfoPrint Solutions name with the global prominence of the Ricoh brand, illustrating its close relationship with Ricoh while maintaining its distinct identity.”