Why focusing on emerging market sectors and new applications matters when purchasing ink in 2017.
By Tim Greene
Printer, media, and ink: the three main components your shop needs to print graphics for a client. Without them, those printed graphics, whether they’re large or small, on fabric or wood, wouldn’t exist. But it’s the application you’re offering to your client that determines what type of printer is needed, which media it should be printed on, and what ink to use. New trends and developments within the ink market are now being aimed at enabling new applications and creating new markets. And, International Data Corporation (IDC), a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, expects ink revenue to grow from $1.33 billion in 2015 to $1.93 billion in 2020. So, will you choose latex or eco-solvent when offering a banner print? What ink will you buy for your dye sublimation and packaging projects? What UV and aqueous inks work best for your wide-format machines? Where does your shop stand as the ink market continues to change and grow?
Latex Versus Eco-Solvent