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Lessening the Hype of JDF

(June 2005) posted on Fri Jun 03, 2005

Orlando VUE/Point Conference stresses workflow, variable data, and more.


By Gregory Sharpless, Stephen Beals

One of the things that sets Vue/Point
apart is the likelihood that its panelists
and attendees will talk specifics and
name names. During the "Proofing Today"
session, for example, all of the panelists
indicated which specific system they
were using, why they had selected it,
what other systems they had looked at,
and what they did or did not like about
those systems. What you gain from this is
the realization that not every product fits
every situation. For example, while two of
the vendors on the panel were using Creo
InSite for soft proofing and collaborative
editing, this product would probably be
impractical for small companies (or, for
that matter, any company that did not
already use Creo products).

Panelists also bring up real-world
practical comments that speak to issues
vendors and salespeople will never talk
about. For example, panelist Dave
Koteski, director of color science for Arandell
Group, pointed out that his company
began soft proofing only in-house, and
gradually brought customers on board.
He said the biggest plus as customers
began soft proofing is that they immediately
bought the proper lighting for viewing
the proofs. He also said that, for many
of his customers, a monitor proof will
never be practical because five or six people
need to sign off on the same proof. It's
much easier to hand off a hard-copy proof
than to either buy everyone a monitor or
have them all stand around one monitor.

Another panelist mentioned that his
company had come up with the bright
idea of mounting its 30-in. Apple Cinema
Display horizontally into the press-viewing
console so the operator could look at
the sheet and display at the same time.
They quickly learned, however, that the
monitor was not designed to operate in
that position and Apple said it was likely
to cause serious problems. So they wound
up ripping it out of the press console and
remounting it in the normal upright position.
It's nice to be able to learn from
someone else's rather costly mistake.


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