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Leveling the Lenticular Playing Field

(March 2007) posted on Thu Mar 15, 2007

How five wide-format print providers have upped their game in lenticular.

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By Kacey King

Despite their scarcity, we’ve managed to track down five examples of lenticular jobs produced with wide-format equipment. In the case studies that follow, we’ll lay out how each print provider produced the job, hitting on the equipment they used as well as the materials, and software that was needed to create the magic eye-fooling images that are lenticular.

Refining the technique

When department store Fortunoff wanted to revamp its image, it set out on a new advertising campaign that included lenticular window graphics for its 5th Avenue location in Manhattan, which receives high foot traffic. The company called on Refined Sight, a combination design firm and print-production facility in New York City, to produce a two-panel lenticular display of three changing images to promote Fortunoff jewelry.

This was Refined Sight’s first lenticular job, and the initial to-do item on its agenda for this project was to find interlacing software. The company chose HumanEyes software because the product includes two days of training, says company owner Robert Baumeister. "We told HumanEyes, ‘This project is going to help us pay for the software purchase, but we need you guys to help us produce this.’ It’s not like you buy the software, plug it into your computer, and everything turns out perfect."

This opinion was echoed in no small way by Microlens, from which Refined Sight sourced lenses. "When we set up an account to purchase our lenses...and told him the first project we were doing was going to be an 8 x 8-ft tiled flip, he said were out of our minds," says Baumeister.

Nonetheless, Refined Sight dove into the lenticular pool head first. It had the HumanEyes training expert help produce the Fortunoff piece during one of the training days, using the HumanEyes software for interlacing the images. Refined Sight then paid for an additional training day to get up to speed on the software.

The shop output the file on its Epson Stylus Pro 9600 with Onyx PosterShop RIP and Epson UltraChrome ink. Using a Seal Image 600 laminator, Baumeister and crew then laminated MacTac’s Permaclear double-sided adhesive to Microlens lenticular lens, which was registered to the print and attached. Next, using a matte knife and straight edge, they trimmed the panels by hand to the final sizes.