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Leveling the Lenticular Playing Field

(March 2007) posted on Thu Mar 15, 2007

How five wide-format print providers have upped their game in lenticular.


By Kacey King

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For increased rigidity, 1/2-in. black Gatorfoam board was added to the back of each panel before the job left the shop; at the installation site, Refined Sight added two more pieces of black Gatorfoam, this time with Permamount on them to connect the two panels, and again for increased rigidity.

What was the most difficult thing about producing this first lenticular job? "Tiling multiple pieces together," says Baumeister. "I’d line up the right-hand side-it’d look beautiful. I’d line up the left-hand side-it would look beautiful. [They were both sides of a woman’s face.] But when you’d put them together, they’d look like crap. As you walk past, they have to flip together. And that took a tremendous amount of testing. We’re getting better at it, but it’s very difficult."

Refined Sight is 13 years old and has 11 employees and a 5000-sq ft facility. It sells design and photographic services as well as print-production services. Its client roster includes P&G, Swatch, Nielsen Media Research, and others. In addition to the Epson 9600, the shop’s equipment comprises a Seiko 64s, two 60-in. HP Designjet 5000s, two Seal Image 600 laminators, and a Summa 60-in. tangential cutter.

REFINED SIGHT
www.refinedsight.com

Building a 3-D experience

Big3D.com specializes in lenticular prints, whether these are produced via wide-format inkjet or lithography, and it was the first beta site for the Microlens inkjet-specific large-format lens. The Fresno,CA-based company opened its doors 10 years ago, and today it employs 25 and features 110,000 sq ft of working space.

"We became the early specialist in large-format lenticular," says Big3D owner Tom Saville. "And being in an industry that’s had so many people go out of business, just by the fact that we’ve been in business 10 years and we still have the same phone number and website-it makes it easy to grow the business."

Big3D utilizes a trio of technologies to execute its lenticular work, including: a Luscher JetPrint flatbed, with which it prints directly onto media; a Cymbolic Sciences (now Oce) LightJet 5900RS printer for photographic prints, gluing the lens on top of the output; and KBA and Man Roland presses, for lithographic sheetfed prints.


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