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Livening up the Luxor

(March 2011) posted on Wed Mar 09, 2011

The National Print Group's work for a Vegas icon.


By Britney Grimmelsman

click an image below to view slideshow

The National Print Group (TNPG)  has partnered with Vegas hotspots like the Flamingo Casino, MGM Grand, and the Luxor to create building wraps and other large projects for more than 18 years.

One example of TNPG’s wide-format at work was a project to welcome those attending the 2010 Latin Grammy Awards held in Vegas at the Mandalay last November. Heineken contracted TNPG to create a 20,000-square-foot beer-bottle wrap for the east-face of the Luxor Hotel pyramid. Using a customized HP Scitex XL Jet 1500 with custom-developed inks “designed specially to withstand the harsh desert conditions and extreme UV exposure,” the Vegas-based print provider output the giant beer in 100-foot sections onto proprietary perforated window media over the course of a week, says Doug Newson, TNPG president. The shop had to produce approximately 20-percent extra square feet because of the shape of the hand-cut graphic.

“Cut-outs are a challenge because they take longer to do, and they have to be perfect so the install team can put them in the correct placement,” says Newson.

The installation, coordinated by building-wrap specialist Skytag, took five days. “The Luxor is a challenge because you have to rappel to install and the pyramid can have only two installers at a time out on the face. They rappel with ropes from the vent level of the Luxor,” says Newson. The project remained installed for a week.

Today, an 18,000-square-foot Criss Angel wrap covers the Luxor Towers thanks to production by TNPG, which used the same printer, ink and media to create the graphic. The 57 x 317-foot-wide banner will remain up through the ISA Sign Expo, so be sure to stop and take a look. 

The National Print Group
tnpg.com


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