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Look Out for Pop-Ups in Outdoor Ads

(July 2003) posted on Tue Jul 22, 2003

A 3D inflatable adds an element of fun to billboard

click an image below to view slideshow

To promote the Game Boy Advance version of the "Donkey Kong
Country" game, Nintendo added this 30-ft inflatable Donkey Kong
figure to its 2400-sq ft billboard on the Atrium Media Tower in
Toronto's Dundas Square. The 235-ft Atrium Media Tower structure is
Canada's equivalent to New York's Times Square and is close to
many of Toronto's top businesses and tourist and entertainment

"We thought a 3D Donkey Kong climbing the building was neat--a
cute way of getting the message across," says Ron Bertram Nintendo
Canada's vice president and general manager. (Clear Channel: