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Making It Your Fault

(February 2013) posted on Wed Jan 30, 2013

Before blaming your designer for a final-product fault, take a step back and realize it may have been something you missed in the beginning.

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By Jared Smith

If you have been producing vehicle wraps for a while, it’s likely you can recall a job or two in which the designer screwed something up: The hood didn’t fit. The logo ran into the door handle. The phone number was too big on the tailgate.

Do any of these scenarios sound familiar? If so, you know how frustrating this can be for the client, the installers, and the sales staff. These types of errors are expensive and they can give your client the impression that your shop doesn’t know what it’s doing.

What happens after the re-work? Usually a discussion occurs with the designer about what he or she “did wrong.” I would suggest, however, that many of these re-work issues – or possibly all of them – are not the designer’s fault at all. In fact, they might be your fault.

Here at bluemedia, we use a process called “make it your fault.” We seek out what we all could have done better to reduce the probability that any similar errors will occur in the future. Along the way, we inevitably find some interesting rocks previously unturned.

Megapixels and inches
In order for a wrap to get successfully installed, it must first be correctly printed. And, of course, in order for that to happen, it must be correctly designed.

Before all that can happen, though, various strategies, specifications, and measurements have to go right as well – some more obvious than others. I’d like to challenge you to find a few of the not-so-obvious factors that are required to get a set of great production files delivered to the print department. Then, take a hard look at your shop’s systems and policies so that you can increase the probability for success on the first try.

In my opinion, this process begins in the sales department. The first factors to define are year, make, and model of the vehicle to be wrapped. For this example, let’s use a simple vehicle to identify: a Nissan NCV.