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Offering More Than Just ‘Full Color’

(June 2011) posted on Tue Jun 07, 2011

New wrap films offer new opportunities.

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By Jared Smith, president of bluemedia

Let me explain. A customer can now come to bluemedia with their brand-new car and pay us to wrap it in matte black. There are many reasons that this is now a good thing –maybe even a great thing – for us. Obviously we don’t have to spend much time in design at all. We can skip both the printing and the laminating stages. We can install it as soon as there is an opening on the install schedule. And, as you can imagine, there really isn’t much to proof either.

Plus, with a price point similar to that of printed vinyl, the revenue can be the same and the effort can be reduced. The risk is also reduced, meaning that these types of custom or personal-vehicle jobs are now certainly worth it for us.

Supporting graphics
The second purpose these new films can serve is to not replace a printed wrap but rather to augment it – by isolating certain areas such as mirrors, bumpers, or even graphic elements themselves.

For instance, we just completed a car for a high-end German auto dealership in which we wrapped most of the car in printed vinyl but we did the roof, the bumpers, the ground effects, and the mirrors in black carbon fiber. We were able to charge a premium for those areas and they were actually easier to complete. Opportunities like these can help add to a shop’s bottom line.

As you might guess, we’ve had a lot of fun coming up with cool new ways to use these films. For instance, we recently completed a design on a 2010 Ford Mustang that looked like a ChrisCraft boat using a wood-grain vinyl and matte silver vinyl. And when a client approached us from Accelerated Depreciation Race Team, we designed and installed a very sleek Porsche 911 wrap making use of a matte black combined with black carbon fiber and bright orange vinyl lettering. These types of projects are fun and low risk – and they can be very profitable.

I challenge you to get your hands on some samples of these new materials – then figure out how they can work for you. Go on an ad-agency tour to show them what you can now provide. Find a great creative use for, say, a white carbon fiber, or be the first to wrap an entire car in a brushed gold vinyl. Get up to speed on all of the cool, new options available to you, so that you’re ready when your next vehicle-wrap client call.

Be on the cutting edge of these types of films and get to work with them. Find out what’s possible and what the limitations are (if any). We wrapped our own shop fleet in films like these so we could get some practice with them and our local market can see how cool they are. To maximize your company profits, you need to provide great solutions. In many areas, these films can be part of those great solutions. These vinyls are ready to go and they just need you to find the great uses for them.